Industrial designer is responsible of product improvement or innovation of a new one, he uses ( Digital mock-up) tools in order to design the 3D model of this new or modified product. How design thinking looks like? what values share designers that can drive to innovation?
Design thinking is a process for resolution of problems, it’s the combination of creativity and rationality to attains defined goals. Creativity is an essential competence that leads to the ideas building up. Eliminate fear of failure or judgment is essential in order to encourage the creativity in the ideation and prototype phases.
Think Outside the box! This is encouraged in these earlier processes since this can lead to creative solutions.
Design thinkers often share a common set of values that drive innovation like Creativity, end-user focus, and curiosity .They get involved with end-users, and with different experts involved in the product life cycle.
Three main phases characterized the Design Thinking Process:
Having several sub-cycles, these phases make designers deeper concerned with the future product.
The Inspiration space comprises all the circumstances, i.e., problems, opportunities, or both, that motivate the search for solutions. Within this space, helpful questions for reflexion can be:
- What is the business problem?
- Where is the opportunity?
- What has changed, or may change soon?
To answer these questions, we should look at the world, observe what people do, how they think, what they need and want. We have to find out business constraints in terms of e.g. time, lack of resources, impoverished customer base, shrinking market, etc.In this process it is most important to involve many disciplines from the very start.
We should pay particular attention to “extreme” users such as children or the elderly.
In order to leverage creativity, the interdisciplinary team should gather in a project room where its members can share insights, ideas, and tell stories. In this process, they should consider how technology can help. They should also reflect on the question if valuable ideas, results, and expertise are hiding inside the business.
Exchanged information should be organised, and synthesised to possibilities and opportunities.
The Ideation space leverages the process of generating, developing, and testing ideas that may lead to solutions. The central element of this process is Brainstorming, supported by numerous sketches, and scenarios. To establish order out of chaos, and to filter and consolidate ideas, the following steps should be undertaken:
- Build creative frameworks,
- apply integrative thinking,
- prototype and test with quick, simple and cheap prototypes as early and often as possible,
The Implementation space comprises all activities that aim at charting a path to the market. The marketing has to be supported in designing a communication strategy for the envisaged customer target groups. Testing and validation strategies have to be designed and applied all along the implementation process by involving concerned stakeholders. This way, the case has be turned into a business, taking into account the fact that the design and implementation should not be finished before the implemented product/system has been out on the market and validated by a number of clients over a certain period of time.
Based on these considerations, we can summarize the following issues as best practice in Design Thinking:
- Begin at the beginning;
- take a human-centred approach;
- try early and often using rapid experimentation and simple prototyping, and measure the progress with metrics;
- seek outside help by co-creating with customers and consumers, and exploiting Web 2.0 networks to enlarge the effective scale of the innovation team.
Further best practice factors include:
Blend big and small projects and manage a portfolio of Innovation that stretches from shorter-term incremental ideas to longer-term revolutionary ideas;
- budget to the pace of innovation;
- find talent any way you can and look to hire from interdisciplinary programs;
- design for the cycle by planning assignments so that design thinkers go through all three phases.
- Design Thinking can be applied not only to the aesthetic aspects of products, but rather to the all system aspects.
- At the core of the method area) systems thinking,b) life-cycle thinking, and c) working in creative interdisciplinary teams.